Julie Brander,MBA

Julie Brander,MBA Julie Brander,MBA Julie Brander,MBA
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  • Starting a Business
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    • Home
    • My Bio
    • Contact
    • Blog Articles
    • Starting a Business
    • Financing your Business
    • Best Business Practices

Julie Brander,MBA

Julie Brander,MBA Julie Brander,MBA Julie Brander,MBA

  • Home
  • My Bio
  • Contact
  • Blog Articles
  • Starting a Business
  • Financing your Business
  • Best Business Practices

Site Content

A Home Based Business

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A Home Based Business

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A Home Based Business and the Essentials of a Home Office

Since Cocid 19 we have had the luxury of working out of our home. When speaking to clients on Zoom or on a conference call many of us are wearing PJ's and slippers. Although  clients do not know what we are wearing working from home, it is important that we are committed to professionalism.

Here are some easy steps to set up a professional home office.

  • Legalize it, check with local zoning to learn about the zoning regulations in your      area. Your business may require permits, licenses.
  • Working from home takes a lot of discipline. Separate work time from home time. Set the hours for your workday and try to stick to them. 
  • Create a professional Image. especially on zoom and consider a virtual background with your logo and company image. Rent a post      office box, UPS store box and use that address instead of your home address on business cards and contact information. Have a phone lines for the business with a professional voice mail message,
  • Create a “real office” Design your workspace according to your work style. Make it quiet, comfortable and      organized. Place what you use most, close to you. Make sure you have plenty of space for files, forms and reference materials. Create a work space that helps you      concentrate. Determine a space that works best for you in an environment that you can work in.
  • Prepare a daily “to do” list. Think about all the things that need to get done. This will help you set priorities, and allocate appropriate amounts of time for short and long term projects. The things that do not get done that day can be carried to the next day. 
  • Stay in touch with  contacts.  Don’t become isolated in your home business. One of the benefits to working in a corporation is the team work and supportive structure. But you can achieve this on your own by making an extra effort to meet people that can provide business support by      joining a trade association, chamber of commerce and local professional      associations where you can network and get leads.  Clients will refer clients to you, make an effort to get involved in the community so that people know you and what you do.
  •  It is important to keep      records of all work related expenses. Keep them separate from your personal expenses in a separate bank account and credit card. Contact your Accountant to help you set up your books and advise you on the percentage of your home expenses that can be written off as a      business expense. Always document      your business expenses by keeping excellent records so that you can claim all the deductions.
  • Discipline yourself. With so many distractions at home you need to be strictly disciplined to get any work done. Allocate hours that you work and don’t do anything that you wouldn’t do if you worked away from home. Take breaks regularly. Think as a business person and focus on your business to reap the greatest success.  

Announce coming events

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A Home Based Business

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Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Display real testimonials

Display real testimonials

Display real testimonials

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Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Promote current deals

Promote current deals

Display real testimonials

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Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Share the big news

Promote current deals

Share the big news

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Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Display their FAQs

Promote current deals

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Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

Site Content

How to Come Up With New and Creative Ideas in Business

The biggest challenge in business is always coming up with new ideas, new products, and new services. Get inspired by your customers, your competition and the global world.  Our customers want something new, different and exceptional that is what keeps them coming back.

The more we do things the same way the harder it is to do things a different way.

“Try folding your arms…..now fold them the other way…it is not easy is it?” 

It has been found that once you have a set way of thinking about things it is sometimes hard to think about things a different way. 

In business it is essential to always think about ways to improve your product or service and think about how it can be better. What is the customers experience doing business with you. That is the challenge!

  • What is missing? 
  • What can be added? 
  • How can it be improved? 
  • How to keep happy, loyal customers?

Think of new ways to enhance your products or services. The customer will tell you, always ask for feedback. An unhappy customer will complain and a solution to the complaint must found or you lose the customer. Always exceed a customers expectations. You always need customers and consumer feedback. How can the business improve the products or services so that the customers you reach are happy and want to continue to do business with you.

Be creative and think of new product lines and new markets and stay competitive. 

  • What are the problems that need to be solved? 
  • With each problem there is an opportunity for a business. 

State the problem: Look around the world how can you solve a problem?

Take something that already exists and make it better. add something, change it, make it bigger, make it smaller, eliminate something, or substitute something. It is essential your customers. What do people need and want?

Analyze great ideas and look at why they succeeded, what was the value?

Why do people buy it? How much will they pay for it? How long was it popular? Always look at the industries that are growing.

When you have a new idea you must know “who will buy it?” and “how much the customer will pay for it”? 

Always try to increase sales with new items and bring in more customers or old customers looking for the next new thing that you have to offer. 

The more ways you can sell a product the better. All sales must be tracked and as soon as sales begin to fall the next new item has to be ready to be introduced. This is one of the many challenges in business and those who do this best continue to be successful for years and years. Expanding your market, increasing your business and always knowing that you have to make a profit.  This is the key to business success. Always exceed customers expectations and thank them for their business.


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